7 Facts to help you understand your custom signage. Most people will come into the store and have no idea how to approach their sign project. It’s our job to ask the pertinent questions that can give us a base to go from.
What colours do you like? Do you have a current logo? Do you have copy to include? Sometimes when you have vague information it’s hard for us to create for you. So we’ll often send you to Google® to get inspired and give us a guideline to get started. We like to give options. We are here to give advice and steer you away from anything from bad colour choices, bad fonts, and just bad ideas in general.
Our goal is a sign that makes you money rather than costs you money. Outside of basic informational signs, most signs are opportunities to bring in business and driving sales. We want to maximize that potential for you and help you get the most advertising value from your signage.
A sign can be made to fit almost any budget. We make signs for $50 and we make signs for $5000 or more. Materials, techniques and the time involved determine the cost of the finished sign. Knowing your budget helps us tailor your sign to what you can afford.
Your budget is important. We understand that every small business has limits on what it can spend. We’ll respect your budget and give you as much value as possible for it. That’s how we keep our customers coming back and what keeps them referring other business to us.
We honour copyrighted material. Our designs are protected by copyright law, just as the artwork of other designers is legally protected. Please don’t ask us to reproduce copyrighted material. Please note that all work created by us remains our property unless we agree otherwise in writing.
Keep copy to a minimum. Research shows that nothing hurts the effectiveness of a sign like saying too much on it. On average your audience has a mere five seconds to read your sign. Those enormous roadside billboards typically have messages of 8 words or less – because research shows that viewers start tuning them out if there’s more to read than that. Limit the messages to essentials for best results.
There are a lot of boring signs out there. That’s good news for you, because for just a little extra you can have a well-designed sign that stands out from the crowd.
Review your signage order carefully. Errors in phone numbers and spelling can happen and we don’t want it to happen on your sign. Before you sign off on the order, please double check the text.
We look forward to providing you quality custom signage that does it’s job for you. Whether you’re trying to build your brand, guide customers, or announce promotions; there’s no better or more inexpensive way to do it than with a sign.